Month: April 2014

Social Ad Group win “Best Use of Tech by a Bookmaker or Gaming Company”

Friday 4th April 2014 saw us – The Social Ad Group – announced as winners of the Sports Technology Awards, 2014.  Victorious brands were selected by the elite of sport including Sir Clive Woodward, Olympian Tessa Sanderson, international referees Nigel Owens and Graham Poll as well as representatives from Twitter, WWE, NBA and NFL.

We fended off competition from industry giants William Hill and Colossus Bets to win the “Best Use of Technology by a Bookmaker or Gaming Company”, and are exremtely proud of our win.

We are a small start-up who launched in August last year, backed by some huge names in Sport and Gaming. Our innovative technology is looking to revolutionise digital advertising and affiliate marketing for bookmakers, by using social content to drive bets. In its simplest form, our technology,- Flutr – harnesses real-time social content from industry influencers and dynamically matches this to relevant betting opportunities.

Since launch, we have run campaigns with Ladbrokes, SkyBet, Bet365 and others and have found to convert 8x better than any standard banner ad.

Sion Mooney, COO, said ‘We’re delighted that Flutr has won this Sport Technology Award. As a start-up, having our innovative technology recognised by such a prestigious panel is great. With a huge summer coming up with the World Cup, we hope that this is the first of many!’

With technology influencing sport like never before, The Sports Technology Awards rewards and celebrates the best and most innovative technology advances within the sector.

Rebecca Hopkins, Director of the Sport Technology Awards explained ‘The influence of technology on sport continues to grow … The Sports Technology Awards have been created as a showcase for the companies which enhance all elements of the sector and the response has been amazing. It is testament to the work of The Social Ad group that they fought off significant competition to win the award.’

For more information about The Social Ad Group please visit For more information about the Sports Technology Awards please visit

For more information, please contact Fraser Dunk at The Social Ad Group:; 07824340954

STA Awards